The Influence of Female Marketing
If you were paying attention in your U.S. History class, you can probably recall looking at advertisements created during World War I and II during America’s journey to gaining a reputation of prime industrialization.
You may also recall that women have been heavily discriminated against, dating back to the 1850s during the Civil War. Fast forwarding to a century later, women are still expected to fulfill domestic roles.
Take this advertisement for example:
Fast forwarding a few more decades and women are displayed in advertisements like this:
It is no mystery that women have been and are objectified and have been and are assumed to be inferior to men.
So why did we allow these stereotypical ads to slip under our nose?
The answer is obvious: these ads lure lots of (male) customers.
Enough about the past. Let’s fast forward to today’s age. In today’s age, women are less stereotyped as babysitters, cooks, and cleaners of the house.
There also exists social media. 74% of Internet users are using social media — 76% of these social media users are women. Allow me to provide you a greater breakdown of social media use and gender:
